ABC Printing Company

In the technological world of social media, smartphones and internet marketing, there are those who believe the old ways of physical networking are long gone. Gone are the days of personal meetings, door-to-door sales and even chance encounters. Hello to the days of quick messages, email signatures and, of course, the “like” button. But despite everything the world of technology brings with it, there’s one marketing tactic that will never go out of style: the business card. The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out. Business cards promote your brand Whether you’re an individual employee or the CEO of a small enterprise, a business card is always a vital necessity to have on you when out and about. There are limitless possibilities and ways to design your business card, so whichever way you choose, make sure it is true to your personality and your personal brand.  Whether it’s ...

It’s nearly May! May 1st, or May Day, is a celebration commemorating the start of springtime and soon-to-be summer. May is a beautiful month full of fresh flowers, cool, sunny weather and fun events.  For small businesses and marketers, May is chock full of opportunities to share products and services with clients and encourage new sales. If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.  Mother’s Day This year, Mother’s Day falls on May 12th, and is a great opportunity for businesses to reach out to families and market their products or services as the ultimate Mother’s Day experience.  Flowers, food and gifts are all items commonly associated with Mother’s Day. If you’re a small business owner, tap into Mother’s Day by marketing the organization as family-friendly and eager to help out in any way to celebrate. Memorial Day Memorial Day is May 27th this year, and tho...

The term UX has been in use for several years and is often viewed as a trendy term by some and a matter-of-fact one by others. But these two letters have a significant impact on your marketing approach. Every business has an ideal user in mind, and all users experience your brand. This is where UX comes in, and it's not just essential - it's everything. UX (user experience) is the act of making your business offerings more enjoyable for the user. It's more than just a simple definition, as it is about improving the overall experience of your brand. For instance, a coffee cup manufacturer can improve UX by having a better handle or by keeping drinks hot or cold for a more extended period. For a professional printing company, it can be an easier ordering or delivery process. In marketing, UX focuses heavily on design. Businesses that do it well have streamlined interactions at every point of contact between the user and the brand. (UX should not be confused with UI, or "...

Let’s be honest: some products are easier to sell than others. Flashy products go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves.  Somebody has to make the pieces for the “boring” products; someone has to sell the insurance; somebody has to sell the plastic moldings, containers, and metal piping. Products and services like these aren’t “fun” or “stimulating,” but they are necessary. So how does a brand make a necessary product seem exciting and interest-worthy? One word: marketing. The right marketing can make any brand seem thrilling and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement. 1. Show your benefits. A lot of companies with complicated goods like to focus their marketing and advertising strategies on the specs and features of their pro...

 Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an entry into the college student’s world, you’re practically guaranteed consistent business from an unwavering source.  In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break. 1. Give away free stuff. If there’s anything college students love, and we mean really love, it’s free stuff. Free gear, products or services draws students in and makes them inclined to buy from your business later on. This is pretty powerful, considering the college market brings in about $208 billion annually (OnCampus Advertising). Reach out to college students during their spring break by offering promotions or give...

If you’re in the business world, you know how quickly technology influences marketing trends. What used to be strange, unknown, or even nonexistent is now the bold new frontier in marketing. And when it comes to staying ahead of the trends, marketers and business professionals have to be willing to take the leap. For example, take the podcast.  Podcasts are a relatively new form of media but have significantly grown in popularity over the last decade or so. Today, according to an Infinite Dial Study conducted in 2018, nearly two-thirds of Americans are familiar with podcasts, and 44% of them age 12 and older have listened to one. The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of the big benefits of launching a business podcast. Podcasts drive traffic Establishing a podcast is the perfect way to add in another stream of traffic generation for the company. Podcasts allow the business to reach out to new and various ...

We get it. You’re busy, your company is busy, everybody is busy. Whether you’re the owner, the entrepreneur, or the employee, there are probably a billion things you could be doing at any given moment. But one thing in marketing that has grown enormously in recent years: is blogging.  Blogging can seem like a daunting task. What if you’re not a great writer? What would you even write about? There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going. Blogging drives website traffic Promoting a blog on your website not only gives you great, personally sourced, up-to-date content, but it also gives you something to continually connect your customers back to. If your business has a strong social media presence, sharing your blog articles on Facebook, Twitter, and LinkedIn is an excellent way to link followers back to your website, thus increasing traffic and potential s...