Things to know before printing a postcard
Postcards are one of the most integral parts of event and holiday marketing campaigns. Postcards in marketing boast a brand recall of over 70%. And as the holiday season is here, businesses are using more and more postcards for their holiday marketing. But before you start sending postcards, you need to get them printed. There are a few things to know before printing a postcard. Here are the things to know before printing a postcard. Know Your Audience While deciding to print your postcards, it is crucial to get your details right—specifically, details concerning the audience you wish to target. While a mass mailing is always tempting, narrowing it down to a few areas of your community will always gauge much more interest in your product or service. Take note of your frequent customers. Create a list of their ages, demographics, geographical information, and preferences about your product or service. Define Your Intentions What are you hoping to accomplish by printing and mailing out t