The Power of the Business Card

In the technological world of social media, smartphones and internet marketing, there are those who believe the old ways of physical networking are long gone. Gone are the days of personal meetings, door-to-door sales and even chance encounters. Hello to the days of quick messages, email signatures and, of course, the “like” button.

But despite everything the world of technology brings with it, there’s one marketing tactic that will never go out of style: the business card. The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out.

Business cards promote your brand

Whether you’re an individual employee or the CEO of a small enterprise, a business card is always a vital necessity to have on you when out and about. There are limitless possibilities and ways to design your business card, so whichever way you choose, make sure it is true to your personality and your personal brand. 

Whether it’s paper style, font or size and shape of the card, the choice is up to you. Be careful in choosing a shape that’s too unique; lots of people still have card holders, and if yours doesn’t fit, the likelihood of it sticking around is slim. Make your card creative and unique, so it stands out from the crowd and catches people’s attention. Then, no matter where your card goes, you can be sure it will be promoting your brand and image to everyone who sees it.

Business cards show you’re serious

You may be thinking, “I’m just an average person; I don’t meet a lot of people. What do I need a business card for?” Well, for the few people you do meet, business cards show you’re a serious candidate for all potential professional relationships. With today’s work connections being almost entirely online, a business card shows you care enough to go the extra step in person and on paper, too.

Whether you’re interviewing for a position, networking at a career fair or simply having a conversation with someone you met at a restaurant, a business card shows you take yourself seriously and you take your work seriously. Employers and business associates will see that and appreciate it even more.

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