Marketing to College Students on Spring Break

 Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an entry into the college student’s world, you’re practically guaranteed consistent business from an unwavering source. 

In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break.



1. Give away free stuff.

If there’s anything college students love, and we mean really love, it’s free stuff. Free gear, products or services draws students in and makes them inclined to buy from your business later on. This is pretty powerful, considering the college market brings in about $208 billion annually (OnCampus Advertising). Reach out to college students during their spring break by offering promotions or giveaways for them to get involved in. Once they’re engaged with your business in a positive light, they’ll like the products and be more excited to buy from you next time.

2. Use social media.

A 2015 Pew study found that 92% of teens and college students go online daily. The majority of these online hits are through social networking platforms, e.g. Facebook, Twitter and Instagram. 77% of college students alone go on Snapchat every day. When it comes to small business marketing during spring break, this is a huge opportunity just waiting to be tapped into. 

If your business wants to engage with college students, you need to be where they are: on social media. Use social platforms to promote your products, services, new sales or even just to engage with consumers and potential clients. Especially over spring break, social media can be used as a tool to market your business to younger generations. 

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