ABC Printing Company

Promoting a business today requires more than an online presence. While digital marketing is essential, printed materials still shape how people perceive your brand. A custom print service enables you to produce items that embody your business identity and values. From business cards and brochures to flyers, posters, and banners, print materials capture attention in ways digital platforms cannot. Whether you work with a Custom Printing Company Chicago or a local print shop, high-quality printing can reinforce your brand and make your business memorable. Services like Business Card Printing Chicago, Flyer Printing Chicago, Postcard Printing Chicago, and Label Printing Chicago provide businesses with tools to engage clients and stand out in competitive markets. In this article, we will explore how a custom print service can be used to promote your business, why print materials remain relevant, and how different printed products like business cards, brochures, flyers, posters, and banners...

Steve Jobs once said, “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” Whether you’re a business owner, professional or even a low-level employee, chances are you might be asked to sit in on a job interview for the company.  Sorting through applicants can often feel overwhelming—maybe even downright impossible. This person has a lot of experience, but didn’t shine in their interview. That person might not have much experience, but did a great job on their practice project. How do you decide which person to bring on the team? Fortunately, there are a few tips to keep in mind. Here’s how to find the right candidate for a job. 1. Did they do their research? The first sign of a great candidate is whether or not they did their research on both the company and the position before coming to the interview. There’s nothing worse than a candidate who walks into the interview without any knowledge of what they’re ...

In the technological world of social media, smartphones and internet marketing, there are those who believe the old ways of physical networking are long gone. Gone are the days of personal meetings, door-to-door sales and even chance encounters. Hello to the days of quick messages, email signatures and, of course, the “like” button. But despite everything the world of technology brings with it, there’s one marketing tactic that will never go out of style: the business card. The business card is an important tool that’s useful for companies and individuals alike. But just how powerful is the business card? Let’s find out. Business cards promote your brand Whether you’re an individual employee or the CEO of a small enterprise, a business card is always a vital necessity to have on you when out and about. There are limitless possibilities and ways to design your business card, so whichever way you choose, make sure it is true to your personality and your personal brand.  Whether it’s ...

It’s nearly May! May 1st, or May Day, is a celebration commemorating the start of springtime and soon-to-be summer. May is a beautiful month full of fresh flowers, cool, sunny weather and fun events.  For small businesses and marketers, May is chock full of opportunities to share products and services with clients and encourage new sales. If you’re looking to make the most of your small business marketing efforts during the month of May, check out some of these ideas to get started and grow.  Mother’s Day This year, Mother’s Day falls on May 12th, and is a great opportunity for businesses to reach out to families and market their products or services as the ultimate Mother’s Day experience.  Flowers, food and gifts are all items commonly associated with Mother’s Day. If you’re a small business owner, tap into Mother’s Day by marketing the organization as family-friendly and eager to help out in any way to celebrate. Memorial Day Memorial Day is May 27th this year, and tho...

Let’s be honest: some products are easier to sell than others. Flashy products go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves.  Somebody has to make the pieces for the “boring” products; someone has to sell the insurance; somebody has to sell the plastic moldings, containers, and metal piping. Products and services like these aren’t “fun” or “stimulating,” but they are necessary. So how does a brand make a necessary product seem exciting and interest-worthy? One word: marketing. The right marketing can make any brand seem thrilling and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement. 1. Show your benefits. A lot of companies with complicated goods like to focus their marketing and advertising strategies on the specs and features of their pro...

 Ah, the elusive college student—every marketer’s dream. Difficult to engage with, even more difficult to identify with, but once you find an entry into the college student’s world, you’re practically guaranteed consistent business from an unwavering source.  In just a few short weeks, every college student will be enjoying spring break, a week of relaxation, rejuvenation and free time for shopping. How can your small business tap into this time and get noticed by college students? Check out these tips for how to market to college students during spring break. 1. Give away free stuff. If there’s anything college students love, and we mean really love, it’s free stuff. Free gear, products or services draws students in and makes them inclined to buy from your business later on. This is pretty powerful, considering the college market brings in about $208 billion annually (OnCampus Advertising). Reach out to college students during their spring break by offering promotions or give...

We get it. You’re busy, your company is busy, everybody is busy. Whether you’re the owner, the entrepreneur, or the employee, there are probably a billion things you could be doing at any given moment. But one thing in marketing that has grown enormously in recent years: is blogging.  Blogging can seem like a daunting task. What if you’re not a great writer? What would you even write about? There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going. Blogging drives website traffic Promoting a blog on your website not only gives you great, personally sourced, up-to-date content, but it also gives you something to continually connect your customers back to. If your business has a strong social media presence, sharing your blog articles on Facebook, Twitter, and LinkedIn is an excellent way to link followers back to your website, thus increasing traffic and potential s...

  We've all experienced that nerve-wracking moment during a job interview when our minds seem to go blank. However, with the right preparation and a strategic approach, you can navigate the interview process with confidence and effectively sell yourself to potential employers. Here's a guide on how to make a lasting impression: 1. Know Your Audience: Research the company and, if possible, the interviewers before your meeting. Just as you wouldn't market a product without understanding your target audience, you shouldn't sell yourself without knowing who your interviewers are. This knowledge not only helps you connect with them on a personal level but also demonstrates your genuine interest in the position. 2. Market Your Brand: Consider yourself as a product and create a brand image that aligns with your strengths and personality. Whether you're projecting strength, kindness, directness, or a unique blend, make sure your outfit, resume, cover letter, and overall p...

In the ever-evolving landscape of digital marketing, maintaining an active and engaging presence on social media is crucial for businesses. However, many organizations find it challenging to sustain the momentum after the initial surge. To overcome this hurdle, a well-structured social media strategy guide is essential. This comprehensive roadmap outlines the key steps to not only jumpstart your social media presence but also to ensure its continuous growth and engagement. 1. Document Your Plan: The foundation of any successful strategy lies in putting it in writing. Create a shared document where team members can collaborate, add insights, and refine the social media plan. This collaborative approach ensures that everyone is on the same page and contributes to the effectiveness of the strategy. A documented plan acts as a guiding beacon, preventing deviations and providing clarity on the goals to be achieved. This collaborative document can include key elements such as the target aud...

In today's competitive job market, your resume is your ticket to landing your dream job. Whether you're seeking new employment or just preparing for future opportunities, these 10 tips will help you craft the perfect resume to make a lasting impression on potential employers. Tailor Your Resume to the Job: Customize your resume to match the specific job you're applying for. Include relevant keywords, skills, and experiences that align with the job description. If you're including a cover letter, tailor it too. Make it Unique: While templates are a helpful starting point, don't be afraid to inject some of your personality and style into your resume. Unique designs and formatting can help your resume stand out from the rest. Include Contact Information: Ensure your contact information is prominently displayed at the top of your resume. Make it easy for employers to reach out to you if they're interested in your profile. Highlight Your Objective: Start your resume ...

The future of marketing is all about content. Consumers want to see exactly   what your business has to offer and how it can benefit their lives in a real way.  But what, exactly, does content marketing mean? Literally speaking, content marketing can be defined as a strategic marketing approach which focuses on creating consistent content materials to drive customer and lead generation. So how can your business get involved with content marketing? Here are four big ideas to get you started.   1. Start a blog. A consistent and well-written blog hosted by your small business gives you the opportunity to relate to both clients and potential customers at the same time. Dedicate an employee to posting one blog article a week through your website, then share the article via your business’ social media accounts or email marketing. A blog is an excellent opportunity for your business to show clients its relatability. Write about topics such as how your product or service can impr...

September is here! And with it we launch into the season of fall marketing, and soon to be holiday marketing. September is the perfect time to put your marketing plans in place for the rest of the year. When you have a strong marketing strategy, you can reach more potential customers, have better engagement with clients and even keep current customers continually interacting with the business.  So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.   Back to School It’s back-to-school season! Even though some schools might already be in session, you can still catch the end of the marketing wave by sharing back-to-school marketing tactics with potential consumers. Share how your products or services can be used as students head back to school after summer ends.   Monthly Events There are lots of fun monthly events going on in the month of September. For inst...

  It’s that time of year again. The summer days are quickly coming to an end, and before we know it, students will be back in school, teachers will be in classes and parents will once again have a few hours a day without worrying where their kids are. As a small business marketer, it’s your job to be ahead of the curve when it comes to back-to-school marketing. It might not be time for school to start just yet, but consumers are already thinking about it, so you should be, too.  In fact, according to the National Retail Federation, the 2016 back-to-school spending season reached a whopping $75.8 billion, second only to the winter holiday shopping. This means that back-to-school shopping can bring in serious revenue for your business if you know how to market it appropriately. As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service. Here are some tips for how you should approach bac...