Approaching Back-to-School Marketing

 

It’s that time of year again. The summer days are quickly coming to an end, and before we know it, students will be back in school, teachers will be in classes and parents will once again have a few hours a day without worrying where their kids are. As a small business marketer, it’s your job to be ahead of the curve when it comes to back-to-school marketing. It might not be time for school to start just yet, but consumers are already thinking about it, so you should be, too. 

In fact, according to the National Retail Federation, the 2016 back-to-school spending season reached a whopping $75.8 billion, second only to the winter holiday shopping. This means that back-to-school shopping can bring in serious revenue for your business if you know how to market it appropriately. As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service. Here are some tips for how you should approach back-to-school marketing.

 

Identify your target student.

What’s the first step in approaching back-to-school marketing? Identifying your target audience, of course. And in this case, your target student. What age group of students is most applicable to your product or service? For some businesses, this may be the millions of elementary and secondary school-aged children across the country. Or, perhaps it’s the several million high school students who are struggling to find where they fit in between kids and adults. Or, maybe you’re looking at college students, which is an even more diverse group. College students are no longer just the typical 18-21-year-old age range but can vary in age, family dynamic, and purchasing habits. 

Where do your products or services fall in relation to students? By going into the back-to-school season with a broad vision and a focused mission, you can generate the best ROI for your marketing efforts. Consider the various student groups and map out a strategy for how you want to start marketing toward your target audience in the next few weeks. 


Read More:- https://abcprint.com/about-us/news-archive.html/article/2023/07/31/approaching-back-to-school-marketing


Comments

Post a Comment

Popular posts from this blog

Digital Printing versus Large Format Printing

Image
It is important to understand first of all how Digital Printing and Large Format Printing are different. Here is a detailed overview of how they are difference and also their importance: Digital Printing In this type of process, the command is driven digitally which is by a computer or laptop and the prints come automatically from the printer.   It is automatic and no manual efforts of changing the plates are required. You can think of it as more of a personal printer. Now the question arises how it is different and better than other forms of pricing. Since it is automatic, the time consumption is less however, cost is slightly higher than offset printing. Large Format Printing As the name indicates, this type of printing is for large sizes Large Format printing is one of the most common tools used in commercial advertising.   It is also cost effective and a value adds form of printing. Almost every business needs large printing solutions in lar...
Read more

Top 6 Things to Look for When Choosing a Printing Company

Image
There are a lot of Chicago commercial printers to choose from , so in order to choose one that is going to work for your needs, you need to look at certain qualities. Here are some things you should look for when making your decision. Capabilities Each printing company caters to different capabilities and they are set up to do different things. Many commercial companies will offer both conventional and digital printing, but each company is unique. This means you need to do research in order to figure out their capabilities. When trying to do your research, either speak with an account representative or spend some time on their website. You need to choose a company that has the capabilities to suit your needs, whether they are materials, schedules, complexity, or special needs, like large format printing. When spending time on the company’s website, look for pages that are titled "Solutions" or "What We Do" in order to figure out what services are available....
Read more

The Benefits of Brochure Design and Large Printing at ABC Printing Company

Image
The design of your brochure helps to sell your customer on your products and services. They are a marketing tool that can be handed to customers at trade shows, special events, and at your place of business. A well designed brochure will focus on your products and services getting the full attention or your customer. The cost of brochures is less expensive than print advertising. Brochures can be used in many different ways making them very versatile. Our professional graphic designers can help you design a brochure that is right for your business. Our company offers several styles: bifold, trifold, quad-fold, gatefold, V-fold, and accordion. We offer large printing that can benefit many industries by using a wider format that has amazing graphics. Contact ABC Printing Company to learn about Brochure Designs Chicago or Large Printing Chicago today at 1-773-774-8282.
Read more