ABC Printing Company

  It’s that time of year again. The summer days are quickly coming to an end, and before we know it, students will be back in school, teachers will be in classes and parents will once again have a few hours a day without worrying where their kids are. As a small business marketer, it’s your job to be ahead of the curve when it comes to back-to-school marketing. It might not be time for school to start just yet, but consumers are already thinking about it, so you should be, too.  In fact, according to the National Retail Federation, the 2016 back-to-school spending season reached a whopping $75.8 billion, second only to the winter holiday shopping. This means that back-to-school shopping can bring in serious revenue for your business if you know how to market it appropriately. As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service. Here are some tips for how you should approach bac...

When it comes to sustaining a successful business, one component which is often overlooked, but incredibly valuable, is employee morale. As business author Patrick Lencioni said, “When leaders throughout an organization take an active, genuine interest in the people they manage, when they invest real time to understand employees at a fundamental level, they create a climate for greater morale, loyalty and yes, growth.” If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.  After all, without employees, a business cannot make sales. And without happy employees, a business can definitely not be successful in sales. In fact, one article by Forbes even quoted a study which found that happy employees are as much as 20% more productive than unhappy ones. When it comes to sales in particular, happy salespeople can raise a company’s sales by as much as 37%. So, how can a business f...

Postcards are one of the most integral parts of event and holiday marketing campaigns. Postcards in marketing boast a brand recall of over 70%. And as the holiday season is here, businesses are using more and more postcards for their holiday marketing. But before you start sending postcards, you need to get them printed. There are a few things to know before printing a postcard. Here are the things to know before printing a postcard. Know Your Audience While deciding to print your postcards, it is crucial to get your details right—specifically, details concerning the audience you wish to target. While a mass mailing is always tempting, narrowing it down to a few areas of your community will always gauge much more interest in your product or service. Take note of your frequent customers. Create a list of their ages, demographics, geographical information, and preferences about your product or service. Define Your Intentions What are you hoping to accomplish by printing and mailing out t...

  The power of print marketing has not  faded even in this technologically advanced era. Businesses are still reaping the benefits of large-format digital printing in 2022. You might wonder how large format print is writing success stories when mobile apps and internet display ads are at your fingertips. A  2020 study   showed that the market for commercial printing was worth 412 billion dollars and had a probability of sky-rocketing to 472 billion dollars shortly. We can safely say that large print is not going away anytime soon. Plus, there are other benefits to leveraging large-format print advertising for your business. Why Do Businesses Need Large-Format Digital Printing? Large-format printing is one of the most widely used in  commercial printing . Research shows that 71% of people who encounter large-format print advertising in any form will usually retain the information and image. For example, how many billboards or car wraps do you see while driving? P...

  A lot goes behind commercial printing. Right from the printing technology to the color combinations, everything has to be selected carefully. Today we are going to share some in-depth information about how color modes work. After reading this article, you'll have a better understanding of how color modes and  commercial printing , its functions, and the use of color. So without any further delay, let's start digging into commercial printing! What Is RGB Color? RGB stands for Red, Green, and Blue. It is a popular additive model. The reason why it is called an additive model is because it adds the highest strength of all the colors present in the light together to give you the required color. RGB is a famous color concept used in the printing industry and even computers. RGB color model is used to display different colors on a computer screen. So now you know how important it is for the printing world. It helps build color patterns for designs. It would be right to conclude th...

  No matter how advanced technology gets, certain elements of business will never lose their charm. A business card is one such thing. Not only does it represents your company as a brand, but also establishes your authority as a leader in your respective domain. Unique  business cards  help you deliver critical information such as brand name, email, contact details, website, and your name more memorably.  But deciding your business card paper could be confusing, especially for those getting their first card. Selecting the right paper stocks could be tough. Should you go for coated or uncoated card stock? Should you select Glossy or Matte business cards? The difference is not only how these cards feel and look, but also how the ink lies on it. You don’t need to be a paper specialist to decide. This handy guide will teach you the difference between coated vs uncoated business cards. What are Uncoated Business Cards? Uncoated cards have a natural texture with zero gloss...

  Custom Printing is vital for the growth of your business. Businesses of all shapes and sizes rely heavily on this marketing tool. It provides a cost-effective solution to promote your business and drive growth through an increased volume of sales and better brand recognition. However, it all boils down to how creatively you choose the custom products and their quality. Custom printing remains to be one of the most preferred marketing strategies because of its numerous benefits. Customized printing solutions are favored in the domain of business as it enables their customers to inquire about the brand’s services by looking at its design. As a business you must leverage the benefits of custom printing in the following ways: 1- Custom Business Cards can be an effective tool There is nothing like a Custom business card when it comes to positioning your brand. Business cards could never lose their charm. You must choose good quality business cards as it is the face of your brand. It t...