Things to know before printing a postcard



Postcards are one of the most integral parts of event and holiday marketing campaigns. Postcards in marketing boast a brand recall of over 70%. And as the holiday season is here, businesses are using more and more postcards for their holiday marketing. But before you start sending postcards, you need to get them printed. There are a few things to know before printing a postcard.

Here are the things to know before printing a postcard.

Know Your Audience

While deciding to print your postcards, it is crucial to get your details right—specifically, details concerning the audience you wish to target. While a mass mailing is always tempting, narrowing it down to a few areas of your community will always gauge much more interest in your product or service.

Take note of your frequent customers. Create a list of their ages, demographics, geographical information, and preferences about your product or service.

Define Your Intentions

What are you hoping to accomplish by printing and mailing out the postcards? Your intentions should align with your customer response expectations. This also means you need to focus on a specific call to action for your audience. For example, are you asking them to submit a request for a quote? Or are you trying to persuade them to visit your brick-and-mortar location?

If your intentions are well-defined, it will guide your choices for all the other traits of your postcard in addition to the message that you want your audience to walk away with.

Include All The Important Information

Another vital practice in an effective postcard campaign is including information about your business. But keep information in such a way that the reader can easily spot it and take the next step. Your business name and logo are crucial in building brand awareness but don't forget to include multiple means of contact. Include your business contact number, email, website, social media handles, or address, and let your customers have all the information they need to contact you.

Use Impactful Images

Nothing catches attention more than quality images. It includes the color, the layout, the spacing, and the entire typography, along with the main picture or infographic. The content itself should be readable. Plus, the customers' eyes should naturally follow the context just by looking at your postcard copy. The primary image used should be relevant to the context, too.

Choose an Appropriate Font Style

Because no detail is too minor, it is necessary to choose an evocative font to make it more attractive and readable to your audience. It is also important to note that the font style should match the theme. Use fonts that stand out but are still consistent with your brand.

Printing postcards can be rewarding if you follow all the above five key factors. All these characteristics will make your printed postcards professional while communicating the right message to your audience in a personal way. But knowing these things won't be enough, you need a printing company that follows these too.

If you are in Chicago and want to start your postcard campaign, we offer quality print services at affordable rates. Our experienced print experts know the latest techniques and all science and art that goes into business printing to deliver top-notch marketing materials. Contact us today!

    Originally posted by https://abcprint.com/

Comments

Post a Comment

Popular posts from this blog

Digital Printing versus Large Format Printing

Image
It is important to understand first of all how Digital Printing and Large Format Printing are different. Here is a detailed overview of how they are difference and also their importance: Digital Printing In this type of process, the command is driven digitally which is by a computer or laptop and the prints come automatically from the printer.   It is automatic and no manual efforts of changing the plates are required. You can think of it as more of a personal printer. Now the question arises how it is different and better than other forms of pricing. Since it is automatic, the time consumption is less however, cost is slightly higher than offset printing. Large Format Printing As the name indicates, this type of printing is for large sizes Large Format printing is one of the most common tools used in commercial advertising.   It is also cost effective and a value adds form of printing. Almost every business needs large printing solutions in lar...
Read more

Top 6 Things to Look for When Choosing a Printing Company

Image
There are a lot of Chicago commercial printers to choose from , so in order to choose one that is going to work for your needs, you need to look at certain qualities. Here are some things you should look for when making your decision. Capabilities Each printing company caters to different capabilities and they are set up to do different things. Many commercial companies will offer both conventional and digital printing, but each company is unique. This means you need to do research in order to figure out their capabilities. When trying to do your research, either speak with an account representative or spend some time on their website. You need to choose a company that has the capabilities to suit your needs, whether they are materials, schedules, complexity, or special needs, like large format printing. When spending time on the company’s website, look for pages that are titled "Solutions" or "What We Do" in order to figure out what services are available....
Read more

The Benefits of Brochure Design and Large Printing at ABC Printing Company

Image
The design of your brochure helps to sell your customer on your products and services. They are a marketing tool that can be handed to customers at trade shows, special events, and at your place of business. A well designed brochure will focus on your products and services getting the full attention or your customer. The cost of brochures is less expensive than print advertising. Brochures can be used in many different ways making them very versatile. Our professional graphic designers can help you design a brochure that is right for your business. Our company offers several styles: bifold, trifold, quad-fold, gatefold, V-fold, and accordion. We offer large printing that can benefit many industries by using a wider format that has amazing graphics. Contact ABC Printing Company to learn about Brochure Designs Chicago or Large Printing Chicago today at 1-773-774-8282.
Read more