ABC Printing Company

In the ever-evolving landscape of digital marketing, maintaining an active and engaging presence on social media is crucial for businesses. However, many organizations find it challenging to sustain the momentum after the initial surge. To overcome this hurdle, a well-structured social media strategy guide is essential. This comprehensive roadmap outlines the key steps to not only jumpstart your social media presence but also to ensure its continuous growth and engagement. 1. Document Your Plan: The foundation of any successful strategy lies in putting it in writing. Create a shared document where team members can collaborate, add insights, and refine the social media plan. This collaborative approach ensures that everyone is on the same page and contributes to the effectiveness of the strategy. A documented plan acts as a guiding beacon, preventing deviations and providing clarity on the goals to be achieved. This collaborative document can include key elements such as the target aud...

In today's competitive job market, your resume is your ticket to landing your dream job. Whether you're seeking new employment or just preparing for future opportunities, these 10 tips will help you craft the perfect resume to make a lasting impression on potential employers. Tailor Your Resume to the Job: Customize your resume to match the specific job you're applying for. Include relevant keywords, skills, and experiences that align with the job description. If you're including a cover letter, tailor it too. Make it Unique: While templates are a helpful starting point, don't be afraid to inject some of your personality and style into your resume. Unique designs and formatting can help your resume stand out from the rest. Include Contact Information: Ensure your contact information is prominently displayed at the top of your resume. Make it easy for employers to reach out to you if they're interested in your profile. Highlight Your Objective: Start your resume ...

The future of marketing is all about content. Consumers want to see exactly   what your business has to offer and how it can benefit their lives in a real way.  But what, exactly, does content marketing mean? Literally speaking, content marketing can be defined as a strategic marketing approach which focuses on creating consistent content materials to drive customer and lead generation. So how can your business get involved with content marketing? Here are four big ideas to get you started.   1. Start a blog. A consistent and well-written blog hosted by your small business gives you the opportunity to relate to both clients and potential customers at the same time. Dedicate an employee to posting one blog article a week through your website, then share the article via your business’ social media accounts or email marketing. A blog is an excellent opportunity for your business to show clients its relatability. Write about topics such as how your product or service can impr...

September is here! And with it we launch into the season of fall marketing, and soon to be holiday marketing. September is the perfect time to put your marketing plans in place for the rest of the year. When you have a strong marketing strategy, you can reach more potential customers, have better engagement with clients and even keep current customers continually interacting with the business.  So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.   Back to School It’s back-to-school season! Even though some schools might already be in session, you can still catch the end of the marketing wave by sharing back-to-school marketing tactics with potential consumers. Share how your products or services can be used as students head back to school after summer ends.   Monthly Events There are lots of fun monthly events going on in the month of September. For inst...

  It’s that time of year again. The summer days are quickly coming to an end, and before we know it, students will be back in school, teachers will be in classes and parents will once again have a few hours a day without worrying where their kids are. As a small business marketer, it’s your job to be ahead of the curve when it comes to back-to-school marketing. It might not be time for school to start just yet, but consumers are already thinking about it, so you should be, too.  In fact, according to the National Retail Federation, the 2016 back-to-school spending season reached a whopping $75.8 billion, second only to the winter holiday shopping. This means that back-to-school shopping can bring in serious revenue for your business if you know how to market it appropriately. As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service. Here are some tips for how you should approach bac...

When it comes to sustaining a successful business, one component which is often overlooked, but incredibly valuable, is employee morale. As business author Patrick Lencioni said, “When leaders throughout an organization take an active, genuine interest in the people they manage, when they invest real time to understand employees at a fundamental level, they create a climate for greater morale, loyalty and yes, growth.” If a management team drives vision for a business, and marketing brings clients into the business, then employees are those who actually move the business forward.  After all, without employees, a business cannot make sales. And without happy employees, a business can definitely not be successful in sales. In fact, one article by Forbes even quoted a study which found that happy employees are as much as 20% more productive than unhappy ones. When it comes to sales in particular, happy salespeople can raise a company’s sales by as much as 37%. So, how can a business f...

Postcards are one of the most integral parts of event and holiday marketing campaigns. Postcards in marketing boast a brand recall of over 70%. And as the holiday season is here, businesses are using more and more postcards for their holiday marketing. But before you start sending postcards, you need to get them printed. There are a few things to know before printing a postcard. Here are the things to know before printing a postcard. Know Your Audience While deciding to print your postcards, it is crucial to get your details right—specifically, details concerning the audience you wish to target. While a mass mailing is always tempting, narrowing it down to a few areas of your community will always gauge much more interest in your product or service. Take note of your frequent customers. Create a list of their ages, demographics, geographical information, and preferences about your product or service. Define Your Intentions What are you hoping to accomplish by printing and mailing out t...