ABC Printing Company

If you’re in the business world, you know how quickly technology influences marketing trends. What used to be strange, unknown, or even nonexistent is now the bold new frontier in marketing. And when it comes to staying ahead of the trends, marketers and business professionals have to be willing to take the leap. For example, take the podcast.  Podcasts are a relatively new form of media but have significantly grown in popularity over the last decade or so. Today, according to an Infinite Dial Study conducted in 2018, nearly two-thirds of Americans are familiar with podcasts, and 44% of them age 12 and older have listened to one. The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of the big benefits of launching a business podcast. Podcasts drive traffic Establishing a podcast is the perfect way to add in another stream of traffic generation for the company. Podcasts allow the business to reach out to new and various ...

We get it. You’re busy, your company is busy, everybody is busy. Whether you’re the owner, the entrepreneur, or the employee, there are probably a billion things you could be doing at any given moment. But one thing in marketing that has grown enormously in recent years: is blogging.  Blogging can seem like a daunting task. What if you’re not a great writer? What would you even write about? There’s nothing like great content marketing, and blogging is the place to start. Today, we’re going to talk about why you should be blogging, and some easy tricks to get going. Blogging drives website traffic Promoting a blog on your website not only gives you great, personally sourced, up-to-date content, but it also gives you something to continually connect your customers back to. If your business has a strong social media presence, sharing your blog articles on Facebook, Twitter, and LinkedIn is an excellent way to link followers back to your website, thus increasing traffic and potential s...