How Variable Data Printing Can Boost Your Direct Mail Campaigns
Direct mail is still a strong way to reach customers, even in today’s digital world. People enjoy receiving something real—something they can hold and read. But for direct mail to work well, it needs to feel personal. This is exactly where Variable Data Printing (VDP) becomes a powerful tool. VDP allows you to send personalized messages to every customer without creating different print runs. This simple but smart method can improve engagement, build better customer relationships, and increase your overall results. Let’s understand how VDP works and how it can make your direct mail campaigns more successful. What Is Variable Data Printing? Variable Data Printing is a digital printing method that helps you change certain details on each printed piece — like the customer’s name, city, purchase details, or even images — while printing everything together in one go. For example: One customer may receive a postcard with a special discount based on previous purchase...