ABC Printing Company

The term UX has been in use for several years and is often viewed as a trendy term by some and a matter-of-fact one by others. But these two letters have a significant impact on your marketing approach. Every business has an ideal user in mind, and all users experience your brand. This is where UX comes in, and it's not just essential - it's everything. UX (user experience) is the act of making your business offerings more enjoyable for the user. It's more than just a simple definition, as it is about improving the overall experience of your brand. For instance, a coffee cup manufacturer can improve UX by having a better handle or by keeping drinks hot or cold for a more extended period. For a professional printing company, it can be an easier ordering or delivery process. In marketing, UX focuses heavily on design. Businesses that do it well have streamlined interactions at every point of contact between the user and the brand. (UX should not be confused with UI, or "...

Let’s be honest: some products are easier to sell than others. Flashy products go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves.  Somebody has to make the pieces for the “boring” products; someone has to sell the insurance; somebody has to sell the plastic moldings, containers, and metal piping. Products and services like these aren’t “fun” or “stimulating,” but they are necessary. So how does a brand make a necessary product seem exciting and interest-worthy? One word: marketing. The right marketing can make any brand seem thrilling and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement. 1. Show your benefits. A lot of companies with complicated goods like to focus their marketing and advertising strategies on the specs and features of their pro...