ABC Printing Company

The future of marketing is all about content. Consumers want to see exactly   what your business has to offer and how it can benefit their lives in a real way.  But what, exactly, does content marketing mean? Literally speaking, content marketing can be defined as a strategic marketing approach which focuses on creating consistent content materials to drive customer and lead generation. So how can your business get involved with content marketing? Here are four big ideas to get you started.   1. Start a blog. A consistent and well-written blog hosted by your small business gives you the opportunity to relate to both clients and potential customers at the same time. Dedicate an employee to posting one blog article a week through your website, then share the article via your business’ social media accounts or email marketing. A blog is an excellent opportunity for your business to show clients its relatability. Write about topics such as how your product or service can impr...

September is here! And with it we launch into the season of fall marketing, and soon to be holiday marketing. September is the perfect time to put your marketing plans in place for the rest of the year. When you have a strong marketing strategy, you can reach more potential customers, have better engagement with clients and even keep current customers continually interacting with the business.  So, how can you kick off your September marketing? Here are seven super September marketing ideas for you to jump start your marketing this month and head into the season.   Back to School It’s back-to-school season! Even though some schools might already be in session, you can still catch the end of the marketing wave by sharing back-to-school marketing tactics with potential consumers. Share how your products or services can be used as students head back to school after summer ends.   Monthly Events There are lots of fun monthly events going on in the month of September. For inst...