How Exciting Marketing Can Sell a “Boring” Product

Let’s be honest: some products are easier to sell than others. Flashy products go directly into the hands of consumers, and while they do require marketing and advertising, oftentimes they speak for themselves. 

Somebody has to make the pieces for the “boring” products; someone has to sell the insurance; somebody has to sell the plastic moldings, containers, and metal piping. Products and services like these aren’t “fun” or “stimulating,” but they are necessary. So how does a brand make a necessary product seem exciting and interest-worthy? One word: marketing.

The right marketing can make any brand seem thrilling and can boost a small business if used appropriately. If your business is struggling to sell a less-than-compelling product, check out some of these marketing tactics to bump consumer interest and sell excitement.



1. Show your benefits.

A lot of companies with complicated goods like to focus their marketing and advertising strategies on the specs and features of their products. While this is helpful, it doesn’t do much to captivate and engage an audience. Oftentimes, consumers don’t really care about the features your product has—they care about what the product can do for them. 

How will it impact their lives, make things simpler or cheaper? When you’re marketing a “boring” product, showing how it can directly influence consumers’ lives will reach out to them and draw them in as customers.

2. Keep it simple.

Your product may be complex, intricate, and difficult to understand, but that doesn’t mean your marketing has to be. To be honest, people often don’t care how your product works; they’re more concerned with what it does—in the simplest way possible. The best marketing strategy explains your product quickly and easily, in a way consumers can digest and regurgitate.

The basic key is to focus your marketing efforts on one essential message. If it’s literally nuts and bolts, maybe your message is “We keep it all together.” No matter what your product is, find its basic necessity and aim your marketing efforts toward that.

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