Approaching Back-to-School Marketing

 

It’s that time of year again. The summer days are quickly coming to an end, and before we know it, students will be back in school, teachers will be in classes and parents will once again have a few hours a day without worrying where their kids are. As a small business marketer, it’s your job to be ahead of the curve when it comes to back-to-school marketing. It might not be time for school to start just yet, but consumers are already thinking about it, so you should be, too. 

In fact, according to the National Retail Federation, the 2016 back-to-school spending season reached a whopping $75.8 billion, second only to the winter holiday shopping. This means that back-to-school shopping can bring in serious revenue for your business if you know how to market it appropriately. As we approach the back-to-school season, you should have a plan in place to market to consumers in order to attract them to buy your product or service. Here are some tips for how you should approach back-to-school marketing.

 

Identify your target student.

What’s the first step in approaching back-to-school marketing? Identifying your target audience, of course. And in this case, your target student. What age group of students is most applicable to your product or service? For some businesses, this may be the millions of elementary and secondary school-aged children across the country. Or, perhaps it’s the several million high school students who are struggling to find where they fit in between kids and adults. Or, maybe you’re looking at college students, which is an even more diverse group. College students are no longer just the typical 18-21-year-old age range but can vary in age, family dynamic, and purchasing habits. 

Where do your products or services fall in relation to students? By going into the back-to-school season with a broad vision and a focused mission, you can generate the best ROI for your marketing efforts. Consider the various student groups and map out a strategy for how you want to start marketing toward your target audience in the next few weeks. 


Read More:- https://abcprint.com/about-us/news-archive.html/article/2023/07/31/approaching-back-to-school-marketing


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